The Instagram Reports section allows you to view metrics related to Instagram Business profiles. Due to changes in Instagram API, Instagram Personal accounts are no longer supported.
Reports for Business profiles are available for Advanced, PRO, Business, and Enterprise subscriptions.
Instagram Business profiles display metrics such as:
- Key Page Facts,
- Page Reach,
- Growth of Total Followers,
- Followers online,
- Page Reach,
- Post Engagement Rate,
- Profile Engagement Rate,
- Post Engagement,
- Page Geographics,
- Page Demographics,
- Cities Of Followers,
- Engagement By Day,
- Engagement By Time,
- Top Comments,
- Engagement By Post Type,
- Most Engaged Posts,
- Top Tags by Interactions,
- Most Effective Tags,
- Number of Stories,
- Stories Impressions,
- Stories Replies.
There are 2 tabs in Instagram Business reports:
Key Page Facts – This shows the following details:
- Followers: Total number of followers you have gained from account creation date.
- Reach: Total number of unique users that have seen your posts.
- Impressions: Total number of times your content was shown to users.
- Profile views: Total number of times a user visited your profile.
- Posts: The number of posts that you have made in the selected time period.
- Website Clicks: Total number of taps on the link in your Instagram bio.
- Average Likes: Average Likes per post.
- Average Comments: Average Comments per post.
Followers - Total number of followers from the time you added Instagram network to MavSocial.
Growth in followers - Shows the growth in followers per day during the selected time period. This analyzes and compares the change in total followers between any day and the previous day, within the selected time frame.
Followers online - This shows the times of the day and the days of the week when your followers were most active on Instagram during the selected date range.
Page Reach - Total number of unique accounts that have seen your posts.
Page Impressions: The number of times your posts have been shown to users.
Page Views: The number of unique Instagram accounts that have visited your business profile during the selected date range.
Website Clicks: The number of clicks on links you have included as part of your business profile description during the selected date range.
Post Engagement rate - Total engagement on a post within the selected time period, divided by the post impressions.
Profile Engagement rate - Total engagement on all posts divided by total impressions on all posts, within the selected time period.
Posts - Total number of posts you posted in the selected time period.
Engagement - Total number of likes and comments in the selected time period.
Page Geographics - The number of people who follow you per country.
Page Demographics - A breakdown of your followers gender and age, based on information they provide in their user profiles.
Cities of followers - The number of people who follow you per country.
Engagement By Day - Engagement made on your posts per day of the week, from the time you added Instagram network to MavSocial.
Engagement By Time - Engagement made on your posts per time of day, from the time you added Instagram network to MavSocial.
Top Comments - The users who have made the most comments on your posts in the selected time period.
Engagement By Post Type - Display Likes and Comments by Post Type in the selected time period.
Most Engaged Posts - Your posts that had the highest engagement in the selected time period.
Top Tags by Interactions - Total engagement on your posts containing each tag.
Most Effective Tags - Your Top Tags metric divided by the number of posts containing each tag during the selected time period.
Number of stories - The total number of stories published during the selected date range.
Stories Impressions - The total number of times your stories were shown to users.
Stories Replies - The number of times people sent replies to your story via message.
The Instagram Page and Post report sections include export features, to Excel and PDF. Exporting as Excel will download the file in your browser, and exporting as PDF will send the document to the user’s email address.
In Posts Report tab, you can view the details of each post in the selected time period