Social Listening is a tool that allows you to find out what people are saying about your brand or a certain topic. This function allows you to search social media networks for keywords or keyphrases in posts updating in real-time.
For example, if we wanted to see what people are saying about MavSocial, we could use keywords like "MavSocial" or "Social Media Management", and this would then find all the posts containing these keywords or keyphrases in a certain time frame, to help us understand our audience.
MavSocial currently supports Social Listening for Twitter and Instagram. Social Listening is available on the MavSocial PRO plan and above.