Bulk Facebook Ads

This feature is available to Business, and Enterprise users.

MavSocial’s Facebook Bulk Ads feature allows you to create and schedule multiple Facebook Post Ads at a time via Excel spreadsheet.

How to use Bulk Facebook Ads

Navigate to the Ads tab and choose the Facebook tab, followed by Bulk Ads Template. This will allow you to create a Bulk Ads template for use when creating your Facebook Ads.
Select the Facebook pages you would like to create Ads for, the Facebook Ad account, and Ad campaign.
Create your target audience, budget, and optimization setting.
After filling in all the desired information, click Save and your Bulk Ads template will be saved.
Next, navigate to the Bulk Ads tab, and click Bulk Ads Template, which will download the template with the settings you chose in steps 2 to 4.
In the Excel template if you want to use an existing campaign, enter the campaign ID, so that the ad sets will be created under the existing campaign.
To create a new campaign and adset, enter a campaign name and Ad Set Name.
Once you have finished editing the template, click Continue in MavSocial.
Next, you will need to upload the edited Excel template file to MavSocial, making sure to specify the name of the sheet used in the template, and the format used for the date and time.
After clicking Upload & Continue, MavSocial will scan the document for any errors in your template and list out any changes you need to make.

Correct these mistakes and re-upload to MavSocial as in step 8.
If the scan is successful and no errors are found, the Ad campaigns and Ad sets will be created in Facebook Ads Manager.
Here, you are able to edit ad details, correct any errors, and remove any rows that are not required.
After making any final changes, click Save.
Click the Continue button and the Ads will be saved in MavSocial.
Next, navigate to the Post Manager and select the Facebook tab. Then, click on the Boost Post icon, and you will see the Link to Bulk Ads button.
Then, select the sheet for the template you uploaded from the list of uploaded bulk ads files.
After clicking the Boost button and publishing from the Post Manager, the ads will be created.

Note:

Boost post ads will be created only for the matching pages selected in post manager and in the Bulk Ads sheet.
The post schedule date in the Post Manager needs to be earlier than Ads start date in the Bulk Ads sheet.

Breakdown of the Bulk Ads Template

The Bulk Ads spreadsheet template is comprised of the following columns:

Column A: Page ID

Unique page id which shows in the Page URL as shown below.

Column B: Page Name

The Page Name is a title of any page and it is shown on the title line, near the top in large bold letters.

Column C: Ad Account ID

When you advertise on Facebook, your ad accounts are given unique ID numbers. These ID numbers can be useful when you want to add an ad account to Business Manager. You can find your Ad Account ID number in the drop-down menu in Ads Manager.

Column D: Ad Campaign ID

The unique ID number of the ad campaign you're viewing in the Edit campaign Action menu.

Column E: Ad Campaign Name

The name you give your campaign in your advertising account. You can view your campaign name in Ads Manager under the Campaigns tab.

Column F: Ad Campaign Objective

Your advertising objective is what you want people to do when they see your ads. Currently, we are supporting below 2 types of objectives.

Post Engagement : Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page.
Reach : Show your ad to as many people as possible in your target audience.

Column G: Ad Set ID

The unique ID number of the ad set you're viewing in the Edit Adset Action Menu.

Column H: Ad Set Name

An Adset is a group of ads that share settings for how, when, and where to show. When you create an ad set you need to give Ad Set name

Column I: Country

Enter one or more countries, to show your ad to people in those locations. In the Template step in MavSocial, you can find the list of countries in the downloadable Ads Data sheet.

After clicking on Ads Data you can download and view the Sheet like below.

From the Ads Data sheet, you can copy the countries and you can paste with comma separation into the bulk ads template sheet.

Column J: Radius

You can target ads to serve to Facebook users in a Page location(which is mentioned in native) with the radius. When you mention radius, you have to keep the country column empty.

Column K: Distance units

You can select Miles/Kilometers for a given radius.

Column L: Age Min

The minimum Age allows you to target audiences within a selected minimum age.

Column M: Age Max

The minimum Age allows you to target audiences within a selected maximum age.

Column N: Gender

The Gender column allows you to choose to target either men or women, or select All for both.

Column O: Language

language refers to showing your ads to people who use a language that isn't common to your location. In the Template step in MavSocial, you can find the list of languages in the downloadable Ads Data sheet.

After clicking on Ads Data you can download and view the Sheet like below.

From this sheet, you can copy the Languages and you can paste with comma separation to the Bulk Ads template sheet like below.

Column P: Targeting

Targeting allows you to select the group of people to show your ads to. You can select as additional demographics, interests, and behaviors. In the Template step, you can find the list of targeting options in the Ads Data sheet.

After clicking on Ads Data you can download and view the Sheet like below.

From this sheet, you can copy the targeting options and you can paste with comma separation to the Bulk Ads template sheet like below.

Column Q: Budget

The budget is the amount you want to spend on this ad set. The currency is based on the adset.

Column R: Budget Type

Budget type is the daily or lifetime amount you want to spend on this ad set.
1. Daily budget is the average you'll spend every day.
2. Lifetime budget is the maximum you'll spend during the lifetime of your ad set

Column S: Bid Amount

Bid Amount is to Set a cost control amount if you have a specific cost goal. If you don't set this one, Facebook's ad system will focus on spending your entire budget and getting the most results.

Column T: Bid Strategy

Bid strategy will use your entire budget and will focus on achieving the lowest cost opportunities. Unless you have super specific budget goals in mind.
Lowest cost without cap : will use get the most results possible while staying within benchmark cost per action
Lowest cost with Bid cap : will use get the most results without exceeding your Bid cap

Column U: Facebook placement

The places where you can run your ads are called Placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

Feed : Your ads appear in the desktop News Feed when people access the Facebook website on their computers.
Right Hand Column : Your ads appear in the right columns on Facebook. Right column ads only appear to people browsing Facebook on their computers.
Instant Article : Your ads appear in Instant Articles within the Facebook mobile app
Marketplace : Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app.
Video Feeds : Your video ads appear between organic videos in video-only environments on Facebook Watch and Facebook News Feed.
Story : Your ads appear in people's Stories on Facebook. Learn more about ads in Facebook Stories.
Search : Your ads appear next to relevant Facebook and Marketplace search results.
You can find the list of Facebook Placements in Ads data sheet.

After clicking on Ads Data you can download and view the Sheet like below.

From this sheet you can copy the Facebook placements and you can paste with comma separation to the Bulk Ads template sheet like below.

Column V: Instagram Placements

Stream : Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads only appear to people browsing the Instagram app.
Story : Your ads appear in people's Stories on Instagram. Learn more about ads in Instagram Stories.
Explore : Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about ads in Instagram Explore.

You can find the list of Instagram Placements in the Ads Data sheet.

After click on Ads Data you can download and view the Sheet like below.

From this sheet you can copy the Instagram placements and you can paste with comma separation to the Bulk Ads template sheet like below.

Column W: Start Boost Post After Post Publish

If you select YES in the sheet, the Ad will be created after the post published, in this case, Ad Start Date will not be considered.
If you select NO in the sheet, the Ad will be created based on the Ad Start Date.

ColumnX: Ad Start Date

The date you want to start your Ad.

Column Y: Ad End Date

The date you would like your ad to end.

Column Z: Optimization

Choose the event you want to optimize for in your ad set. Your selection affects who sees your ads to get you the desired outcome. For example, if you choose to optimize for link clicks, we'll show your ad to the people most likely to click your link.

Impressions : We'll deliver your ads to people as many times as possible.
Post Engagement : We'll deliver your ads to the right people to help you get the most likes, shares, or comments on your post at the lowest cost.
Reach : We'll deliver your ads to people up to once a day.

Column AA: When You Get Charged

This option determines when you pay for your ad.

Impressions : We'll deliver your ads to people as many times as possible.
Post Engagement : We'll deliver your ads to the right people to help you get the most likes, shares, or comments on your post at the lowest cost.

Column AB: Ad Name

This is the name of your ad and You'll see this ad name in reporting, insights, tips and notifications.

Note:

Page id cannot be empty
Page and Ad account id should match
Ad campaign id or campaign name should be available
Adset id or Adset name should be available
country or radius should be available
Min age cannot be empty
Max age cannot be empty
Gender can have either male, female, or all values
Budget cannot be empty
Budget type cannot be empty
Start Date cannot be empty
Optimization cannot be empty
Allowed values for When you get charged are Impressions/Post Engagement

How to Give Team Members Access to Bulk Ads

Navigate to Teams and Brands.
Click on Global Permissions.
Here you can find two options: Link to Bulk ads and Create and Upload Sheet under the Facebook Ads section.
Check the check boxes of the options you would like to give permission for team members.
Click Apply Permissions, and the permissions will be applied to the selected role for All Teams.}
After applying these permissions, team members will able to access the pages.
If you give the permission only to create and upload sheet, then team member will able to create and upload sheet only.
Super admins have access to all team member uploaded sheets in the Boost Post popup in All Brands and All Teams. Super Admins are also able to access respective sheets when changing any Brands or Teams.

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How to use Bulk Facebook Ads