Twitter Ads

Twitter advertising allows you to reach people based on location, age, gender, interests and more, with regular updates on how well your ads are performing. You can create a single Ad in MavSocial.

This feature is available for Enterprise users.

How to create Twitter Ads in MavSocial

1. Click on Twitter under the Ads section.
   
   
2. Select the Twitter profile which profile post you want to create Ads from the list of Profiles.
   
   
3. Ad accounts will be shown in the Twitter Ad Account dropdown list after selecting the Twitter Profile.
   
4. Select the Ad Account which you want to create and run Ads.
   
   
5. Select Campaign from the Ad campaigns dropdown list if you want to create Ad under the Existing campaigns.
   
   
6. Click on +Campaign if you want to create a new campaign.
   
7. Select the Campaign Objective, Your advertising objective is what you want people to do when they see your ads. Currently, we are supporting below 3 types of objectives.
   
   Engagements: You want to maximize engagement with your Promoted Tweets. You’re billed per engagement, but only on the initial engagement with each user.
   Video views: You want people to watch your videos or GIFs. You’re billed for each video view.
   App Installs: You want people to install your app. You’re billed for each app install.
   
   
   
8. Give campaign name, Campaign Start and End time, Daily and Total budget.
   
   
9. Click on the Continue button after completing these options, and the campaign will be created on Twitter. The page will be moved to the next step as shown below.
   
   
10. In this step, you need to create the Ad group by clicking on + Ad Group. You can give Ad Group name, Start and End time, Bid type, Ad group budget, and more. 
    
    
11. Click on the Continue button after completing your Ad Group options.
    
    
12. The Ad Group will be created on Twitter and the page will navigate to the 3rd step. 
    
    
13. In the 3rd step, you need to select the targeting options like Age, Gender, Location, Targeting, Languages, and more.
    
    
14. You can target audiences with platforms, OS versions, Device model, carriers, Audience features and more.
    
    
15. Click on the Continue button after completing your targeting options.
    
16. The Ad Group targeting options created on Twitter and the page will navigate to the 4th step.
    
    
17. In 4th step you can select creatives, These Creatives will be shown based on the selected objective in 1st step 
    
    
18. Select the required Creatives and click on the Continue button.
    
    
19. Creatives will be selected on Twitter and page moved to 5th step.
    
20. The Ad will be scheduled in Twitter after clicking on Launch Campaign.
    

Note:- 

• Only Organic tweets will be shown in Ad creatives 
• Only Text, Image tweets will be shown in Creatives dropdown if you select the Engagements objective in first step 
• Only Video tweets will be displayed in creatives dropdown if you select the Video views objective in first step 
• Only App card tweets will be displayed in creatives dropdown if you select the App installs objective in first step 

Creating App Cards for Twitter Ads in MavSocial

App cards are used to create App installs Ads in Twitter Ads, These created App Cards will be shown in Creatives step when you select App installs objective in first step 

1. Navigate to Twitter under Ads.
   
   
2. Click on Manage cards.
   
   
3. You have an option to create Image/Video card, So select Twitter page, Select card type, and click on +Card button.
   
   
4. Click on Image/Video card.
   
   
5. Click on Select image to select the image from the Digital library.
   
   
6. Select required image.
   
   
7. Select the required country in Primary app store territory, and call to action.
   
   
8.  Give the value in Android App, and give the card Name. you can find Android app value in play store.
   
   
9. Click on Create button then App card will be created in MavSocial.
10. In the same way you can create Video card as well. 
    
11. If you want to edit the card, Please mouse hover on Image/Video Card so that edit button will enable on the card.
    
    
12. All options will be displayed after click on Edit button so that you can edit the options if you want. 
    
13. Please click on Update button, after you done the changes.
    
14. If you want to Compose the Tweet, Please mouse hover on Image/Video Card so that Compose Tweet button will enable on the card.
    
    
15. Compose tweet pop will be opened, Here you can give the Tweet Description.
    
16. Click on Compose Tweet button, The Tweet will be Composed on Twitter.
    
17. The published Card tweets will be shown in creatives step.
    
18. If you want to create duplicate card, Please mouse hover on Image/Video Card so that Duplicate Tweet button will enable on the card.  
    
19. Same card details will be opened, Made the changes if you want and click on Create button.
    
20. Same card will be Duplicated, after click on Create button.