Short Link & UTM

“UTM” stands for “Urchin Tracking Module.” UTM Parameter is a tag that you add to the end of the URL that allow you to track each specific instance of a link. When your link has been clicked on, the tags are sent back to Google Analytics and tracked.

Step 1: Integrate Google Analytics into your website

• Create a free Google Analytics Account using your website’s URL(s)

Step 2: Setting up links and enabling UTM tracking

• For PRO users, go to Short link & UTM page under the account section
• For Enterprise users, go to Short link & UTM in Teams & Brands selecting the brand you are managing

Advanced & PRO Users

• Click to select a URL shortener

Business & Enterprise Users:

• Click to select Network to type the parameters and click on Update

For Enterprise user, based on permission level, team members can access Short link & UTM

Keep in mind that you should always be using campaign medium, campaign name, and campaign source for tracking.

Campaign Name utm_campaign	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale
Campaign Medium utm_medium	Use utm_medium to identify a medium such as email or cost-per- click. Example: cpc
Campaign Source utm_source	Use utm_source to identify a search engine, newsletter name, or other source. Example: google
Term utm_term	Type a descriptive term for your target audience.: (e.g. car+owners)
Content  utm_content	Type the name of the individual ad.: (e.g. logolink or utm_content=textlink)

Note: Campaign Name can be replaced with MavSocial Campaign if you select the Use MavSocial campaign by default checkbox  after Publishing / Saving / Scheduling done. Once a post is created, UTM Parameters can’t be changed.

3. Use URL Parameters in your social media posts

1. Create your post by selecting a social network and entering your post

2. Click Add a link and publish post
3. You would then be able to track your custom URL Parameters in Google Analytics