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LinkedIn Reports

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The LinkedIn Reports section allows you to view metrics related to LinkedIn such as:

  • Key Page Facts
  • Likes & Comments
  • Shares & Clicks
  • Reach
  • Followers and Engagement
  • Engagement by Seniority Level
  • Engagement by Industry
  • Engagement by Job Function
  • Engagement by Country
  • Most Engaged Posts

 

Note: The LinkedIn API provides analytics for company page(s) only. Due to this, we are not able to provide any analytics on LinkedIn Main Pages

 There are 2 tabs in LinkedIn reports:

  • Report
  • Posts Report

In the Report tab, there are multiple sections

Key Page Facts - This shows the following details:

  • Impressions: Total number of times each update was shown to LinkedIn members

  • Engagement: Total number of interactions, clicks, and followers acquired divided by the number of impressions

  • Clicks: Total number of clicks on your content company name or the logo this doesn't include interactions or followers acquired

  • Followers: Total number of followers for your Company page from the account creation date

  • Posts: Total number of posts that you made in the selected period

  • Interactions: Total number of likes, comments, and shares in the selected period

  • Likes: Total number of likes for your posts in the selected period

  • Comments: Total number of comments for your posts in the selected period

  • Shares: Total number of times members have shared your posts in the selected period

Linkedin_Reports_Key_Page_Facts.png

Likes & Comments- this displays Likes & Comments in the selected time period.

Linkedin_Reports_Likes_and_Comments.png

Shares & Clicks - Displays shares and clicks in the selected time period

Linkedin_Reports_Shares_and_Clicks.png

Reach

Impressions: Total number of times your updates were seen on a daily basis by everyone and this includes repeat views.

Uniques: Total number of times your updates were seen on a daily basis by unique members.

Linkedin_Reports_Reach.png

Followers and Engagement - This displays followers trend and engagement in the selected time period.

Linkedin_Reports_Followers_and_Engagement.png

Seniority- Displays post engagement by category from the account creation date.

Linkedin_Reports_Job_Title_Seniority.png

Industries- Displays post engagement by category from the account creation date

Linkedin_Reports_Industry.png

Function- Displays post engagement by category from the account creation date.

Linkedin_Reports_Job_Function.png

Country- Displays post engagement by category from the account creation date.

Linkedin_Reports_Country.png

Most Engaged Posts- Displays the posts that have the highest engagement in the selected period

Linkedin_Reports_Most_Engaged_Posts.png
The LinkedIn Page and Post report sections enable Export as Excel, PDF. When you select Export as Excel, the file will download in the browser, and if you select Export as PDF, it will send the downloaded document to the respective account Email.

Linkedin_Reports_Export.png

In the Posts Report tab, you can view the details of each post in the selected period.

Linkedin_Reports_Posts_Tab.png

 

 

 

 

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