Google Business Profiles Insights Reports

This report is available for Enterprise, Business, PRO, and Advanced users.

The Google Business Profiles report allows you to view key metrics such as

• Map Views
• Search Views
• Local Post Search Views
• Local Post CTA count
• Direct Queries
• Indirect Queries
• Website Actions
• Phone Actions
• Total Photo Views

Key Page Facts

Map Views: Total number of times the location was viewed on Google Maps in the selected period

Search Views: Total number of times the location was viewed on Google Search in the selected period

Local Post Search Views: Total number of times the local posts for the specified location was viewed on Google Search in the selected period

Local Post CTA count: Total number of local post call to actions count in the selected period

Direct Queries: Total number of times the location was shown when searching for the location directly in the selected period

Indirect Queries: Total number of times the location was shown as a result of a categorical search (for example, restaurant) in the selected period

Website Actions: Total number of times website was clicked in the selected period

Phone Actions: Total number of times the phone number was clicked in the selected period

Total Photo Views: Sum of merchant photo views and customer photo views in the selected period

 

Where Customers View Your Business on Google

Map Views: Total number of times the location was viewed on Google Maps in the selected period

Search Views: Total number of times the location was viewed on Google Search in the selected period

Local Post Search Views: Total number of times the local posts for the specified location was viewed on Google Search in the selected period

 

Photo Views

Merchant Photo Views: Total number of views on media items uploaded by the merchant in the selected period

Customer Photo Views: Total number of views on media items uploaded by customers in the selected period

Customer Queries

Direct Queries: Total number of times the location was shown when searching for the location directly in the selected period

Indirect Queries: Total number of times the location was shown as a result of a categorical search (for example, restaurant) in the selected period

Customer Interactions

Website Actions: Total number of times the location was viewed on Google Maps in the selected period

Phone Actions: Total number of times the location was viewed on Google Search in the selected period

Driving Direction Actions: Total number of times the local posts for the specified location was viewed on Google Search in the selected period

Customer Engagement

Direct Queries: Total number of times the location was shown when searching for the location directly in the selected period

Indirect Queries: Total number of times the location was shown as a result of a categorical search (for example, restaurant) in the selected period

Website Actions: Total number of times website was clicked in the selected period

Phone Actions: Total number of times the phone number was clicked in the selected period

Driving Direction Actions: Total number of times the local posts for the specified location was viewed on Google Search in the selected period