The Facebook Ads reports allow you to view your Facebook Ads performance from MavSocial.
Available for Business and Enterprise users.
To view your Ads metrics, you need to add your Ad account to MavSocial
Viewing Facebook & Instagram Ad Reports
- Navigate to Reports
- Click on Facebook
- Clicks on Ads beside the comments
- Ad report will display with the last 30 days in the date filter.
- Select the duration for which you want to view the ads metrics
Key Page Facts:
Amount Spent: The estimated total amount of money you've spent on your campaign, ad set, or ad
Impression: The number of times your ads have been viewed.
Reach: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Clicks: Total Clicks to ad
CPC: Cost per click, the average cost for each click (all)
CPM: The average cost for 1,000 impressions.
CPP: The average cost to reach 1,000 people.
CTR: The percentage of times people saw your ad and performed a click (all).
Post Engagement: The total number of actions people take involving your ads (or all posts, in some cases).
Page Engagement: The total number of actions that people took on your Facebook Page and its posts.
Video Views: Number of video views for a minimum 3-seconds play
Daily Performance: The Performance chart shows your ad performance based on the selected metric
Country: The Country chart shows how your ad performed aggregated per country.
Demographics: The Demographics chart indicates how your ad performed across different ages and genders
Device Type: The Device Type chart shows the device that people were using when they saw your ads
Weekly: The weekly chart shows how your ad performed aggregated per day - The campaigns table will be displayed with customized metrics.
Note: Daily performance, Country, Demographics, Device type, and Weekly graphs will show based on selected value in Breakdown
Amount Spent: The estimated total amount of money you've spent on your campaign, ad set, or ad
Adds to cart: Your ads were attributed to the number of Add to Basket events derived from data provided by one or more of your connected Facebook Business tools.
Clicks: Total Clicks to ad
Comments: The number of comments on your ads.
CPC: Cost per click, the average cost for each click (all)
CPM: The average cost for 1,000 impressions.
CPP: The average cost to reach 1,000 people.
CTR: The percentage of times people saw your ad and performed a click (all).
Cost Per Inline Link Click: The average cost of each inline link click.
Contact us: Your ads were attributed to the number of contact events derived from data provided by one or more of your connected Facebook pages.
Frequency: The average number of times each person saw your ad.
Impression: The number of times your ads were viewed.
Inline Link Clicks: The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Inline Link Click CTR: The percentage of time people saw your ads and performed an inline link click.
Likes: The number of likes on your Facebook Page attributed to your ads.
Link Clicks: The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Facebook.
Page Engagement: The total number of actions people took on your Facebook Page and its posts attributed to your ads.
Photo Views: The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on a photo to view them.
Posts: Post Shares
Post Engagement: The total number of actions that people take involving your ads.
Post Reaction: The number of reactions to your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad, or Angry.
Purchases: Your ads were attributed to the number of Purchase events derived from data provided by one or more of your connected Facebook Business tools.
Reach: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Social Clicks
Unique Clicks: The number of people who performed a click (all).
Unique CTR: The percentage of people who saw your ad and performed a unique click (all).
Video Views: The number of times your video played for at least 3 seconds
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