The Instagram Ads reports allow you to view your Instagram Ads performance inside MavSocial.
This feature is available for Business and Enterprise users.
To view your Ads metrics, you need to add your Ad account to MavSocial.
Viewing Instagram Ad Reports
- Navigate to Reports.
- Click on Instagram.
- Clicks on Ads beside the Posts.
- Ad report will be displayed with the selection of the last 30 days in the date filter.
- Please select the duration for which you want to view the ads metrics.
Key Page Facts:
- Amount Spent: The estimated total amount of money you've spent on your campaign, ad set, or ad.
- Impression: The number of times your ads were viewed.
- Reach The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
- Clicks: Total clicks to an ad.
- Cost Per Link Click: The average cost for each click (all).
- CPM(Cost Per 1000 impressions): The average cost for 1,000 impressions.
- CPP(Cost Per Pixel): The average cost to reach 1,000 people.
- CTR(Link Click-Through Rate): The percentage of times people saw your ad and performed a click (all).
- Post Engagement: The total number of actions people take involving your ads (or all posts, in some cases).
- Page Engagement: The total number of actions that people took on your Instagram page and its posts, attributed to your ads.
- Video Views: The number of times your video played for at least 3 seconds.
- Daily Performance: The Performance chart shows your ad performance based on selected metric.
The campaigns table will be displayed with customized metrics.
Note:-
Daily performance will show based on selected value in Breakdown
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