The Instagram Reports section allows you to view metrics related to Instagram Business profiles.
Reports for Business profiles are available for Advanced, PRO, Business, and Enterprise subscriptions.
Due to changes in Instagram API, Instagram Personal accounts are no longer supported.
Instagram Business reports display metrics such as:
- Key Page Facts
- Followers
- Page Reach
- Growth of Total Followers
- Page Geographics
- Cities Of Followers
- Page Demographics
- Followers online
- Engagement
- Post Engagement
- Page Reach
- Page Impressions
- Page Views
- Profile Engagement Rate
- Website Clicks
- Top Comments
- Engagement By Post Type
- Top Tags by Interactions
- Most Effective Tags
- Number of Stories
- Stories Impressions
- Stories Replies
- Most Engaged Posts.
There are two tabs in Instagram Business reports:
- Page
- Posts
Key Page Facts – This shows the following details:
- Total Followers: Total number of followers.
- Followers: Total number of followers you have gained from the account creation date.
- Reach: Total number of unique users that have seen your posts.
- Impressions: Total number of times your content was shown to users.
- Profile views: Total number of times a user visited your profile.
- Posts: The number of posts that you have made in the selected period.
- Website Clicks: Total number of taps on the link in your Instagram bio.
- Average Likes: Average Likes per post.
- Average Comments: Average Comments per post.
Followers: Total number of followers from the time you added Instagram network to MavSocial.
Growth in followers: This shows the change in followers per day during the selected period. 
Followers online: Shows the times of the day and the days of the week when your followers were most active on Instagram in the selected period.
Engagement: This shows when your engagement is the greatest in the selected period.
Post Engagement
Posts: Total number of posts you posted in the selected period
Engagement: Total number of likes and comments in the selected period
Page Reach: Total number of unique accounts that have seen this profile.
Page Impressions: The number of times your posts have been shown to users.
Page Views: The number of unique Instagram accounts that have visited your business profile in the selected period.
Website Clicks: The number of people who have clicked on your Instagram profile and gone to your website or landing page
Post Engagement rate: Total engagement on a post within the selected period, divided by the post impressions.
Profile Engagement rate: The total number of unique accounts that have seen this profile and calculated as the sum of all Comments divided by the number of Followers during the selected period.
Post Engagement
Posts: Total number of posts you posted in the selected period.
Engagement: Total number of likes and comments in the selected period.
Page Geographics: The number of people who follow you per country.
Page Demographics: A breakdown of your follower’s gender and age, based on information they provide in their user profiles.
Cities of followers: The number of people who follow you per country.
Engagement By Day: Engagement made on your posts per day of the week, from the time you added Instagram network to MavSocial.
Engagement By Time: Engagement made on your posts by time, from when you added your Instagram network to MavSocial.
Top Comments: The users who have made the most comments on your posts in the selected period.
Engagement By Post Type: Displays likes and comments by post type in the selected period.
Top Tags by Interactions: Total engagement on your posts containing each tag.
Most Effective Tags: Top Tags by the average number of interactions received during the selected period. We can get top tags by the number of interactions divided by the post received during the selected period.
Number of stories: The total number of stories published in the selected period.
Stories Impressions: The total number of times your stories were shown to users.
Stories Replies: The number of times people sent replies to your story via message.
Most Engaged Posts: Displays the posts that have the highest engagement in the selected period.
When we click on the View Details, the following details will be listed.
- Post Comments
- Post Comments in the First 24 hours
Most Engaged Posts By Mentions: Displays the posts by mentions with the highest engagement in the selected period.
Wordcloud
Wordcloud creates an image of the words most frequently used in comments on your posts in the selected period, with the size of each word representing the frequency at which the word appears.
Exporting Reports
The Instagram Page and Post report sections include export features to Excel and PDF. Exporting as an Excel sheet will download the file in your browser, and exporting as a PDF will send the document to the user’s email address.
In the Posts Report tab, you can view the details of each post in the selected period.
Note:
- Only comments in the following languages are supported by Word Cloud:
- English
- Arabic
- Chinese
- Word Cloud image will be shown in PDF Export only
- Instagram stories metrics will be shown in reports 24hrs after publishing
- The metrics for stories and growth of total followers will be shown from the date the account is added to MavSocial.
- Selected profile name and date will stay the same until you change it in Page Report or Post Report.
Comments
0 comments
Please sign in to leave a comment.