YouTube Reports

This feature is available for Business, Enterprise, Pro, and Advanced users

The YouTube Reports section allows you to view metrics related to YouTube performance, such as:

• Key Page Facts,
• Views,
• Subscribers,
• Likes & Dislikes,
• Comments & Shares,
• View Duration,
• Playback Locations,
• Demographics,
• Devices,
• Traffic sources,
• Most Engaging posts.

Navigate to Reports > YouTube.

Key Page Facts

• Subscribers: Total number of users who subscribed to this channel.
• Videos: Total number of videos on this channel.
• Views: Total number of views for your videos on this channel.
• Minutes Watched: Estimated number of minutes a user watched the video in this channel.

Views- Total number of views for your videos in the selected time period.

 Subscribers- Total number of users who subscribed to your video in the selected time period.

Likes & Dislikes-

• Likes: Total number of likes for your video in the selected time period.
• Dislikes: Total number of dislikes for your video in the selected time period

Comments & Shares-

• Comments: Total number of Comments for your video in the selected time period.
• Shares: Total number of times your video has been shared in the selected time period.

View Duration- Estimated average minutes watched per view in the selected time period.

Playback Locations-

• Watch: Playback Locations is from videos specific URL page.
• Channel: Playback Locations is from the Channel page.
• Embedded: Playback Locations is from another website like a blog where the video is embedded.
• External App: Playback Locations is from Android App.
• Other: Playback Locations are unknown as certain browsers and players don't show where the video was viewed.

Demographics- This displays video engagement by category from the channel creation date.

Country- This displays the countries from which the videos were viewed the most.

Gender- This displays the gender information of your viewers.

Devices- This displays the physical devices on which the videos were viewed the most.

Traffic Sources - Displays sources from where viewers were referred from:

• Advertising: Viewers were referred to the video from an advertisement.
• Annotation: Viewers were referred by clicking on an annotation in another video.
• Channel: Viewers were referred from a channel page.
• Ext URL: Viewers were referred from a link on another website.
• No Link Embedded: Viewers were referred from other websites where the video was embedded.
• No Link Other: No referrer has been identified by YouTube.
• Other Page: Viewers were referred from a link other than a search result or related video link that appeared on a YouTube page.
• Playlist: Viewers were referred from a playlist.
• Promoted: Viewers were referred from an unpaid YouTube promotion, such as the YouTube 'Spotlight Videos' page.
• Related Video: Viewers were referred from a related video listing on another video watch page.
• Search: Viewers were referred from YouTube search results.
• Subscriber: Viewers were referred from feeds on the YouTube homepage or from YouTube subscription features.

 

Most Engaging Posts - Displays the posts that have the highest engagement in the selected period.