Campaign Reports

The Campaigns Report section allows you to view metrics related to campaigns such as:

• Key Page Facts
• Campaign Metrics
• Facebook
• Instagram
• Twitter
• LinkedIn
• Tumblr
• Post Type
• Post Status
• Most Engaged Posts

There are 2 tabs in Campaigns reports:

1. Report
2. Posts Report

In Report tab, there are multiple sections:

Campaign Facts – This shows the following details:

• Posts: Total number of posts created in this campaign

• Published: Total number of times posts have been published to social networks. For example, one post published to 2 networks shows a count of 2

• Scheduled: The total number of times posts have been scheduled to social networks. For example, one post published to 2 networks shows a count of 2

• Accounts/Pages: Total number of social accounts and pages to which posts have been published

• Engagement: Total number of likes, comments, and shares for all posts from all networks in the selected time period

• Likes: Total number of likes from all networks in the selected period

• Comments: Total number of comments from all networks in the selected period

• Shares: Total number of shares from all networks in the selected period

• Reach: The number of people who have seen your post. Due to API limitations, this is for Facebook Page & Instagram Business accounts posts only.

Campaign Metrics – This shows the metrics of the campaign by posts and engagement.

Facebook

Shares: Total number of shares in the selected period

Reactions: Total number of reactions in the selected period

Comments: Total number of comments in the selected period

Posts: Total number of posts in the selected period

Instagram

Likes: Total number of Likes in the selected period

Comments: Total number of comments in the selected period

Posts: Total number of posts in the selected period

Twitter

Retweets: Total number of Retweets in the selected period

Likes: Total number of Likes in the selected period

Mentions: Total number of Mentions in the selected period

Tweets: Total number of Tweets in the selected period

LinkedIn

Comments: Total number of comments in the selected period

Likes: Total number of Likes in the selected period

Posts: Total number of posts in the selected period

Shares: Total number of shares in the selected period

Post Type- Displays the post engagement by day of week from the account creation date.

Post Status- Displays the post engagement by day of week from the account creation date.

Most Engaged Posts- Displays the posts that have highest engagement in the selected period.

The Campaign Page and Post report sections enable Export as Excel, PDF. When you select Export as Excel, the file will download in the browser, and if you select Export as PDF, it will send the downloaded document to the respective account Email.

In the Posts Report tab, you can view the details of each post in the selected period.